iTunes.
It's the real reason the iPod has been so sucessful. Sure, the iPod is a great piece of kit and works very well. It's cool, sylish and functional. Without doubt, it is one of the best portable music players around. I have a 1GB shuffle which I use mostly in they gym. It's iTunes that makes it the killer device though.
That's because iTunes is the killer app.
It does a great job of importing and managing music collections and it does it as a free download with no obvious(*) strings attached. You can use it to play that music on your PC. It does all this well enough for it to be a worth while download. You might even sign up to the iTunes store and buy some music to download.
Of course, once you've downloaded iTunes and played with it for a while, imported a bunch of your CDs into it and gotten used to it when it comes to buying a portable music player, there's now an obvious choice. It's an iPod. Job done, another iPod sold...
(*) There are a few strings with iTunes. The store music is AAC encoded and iTunes only interfaces with iPods. I think this is reasonable. The makers (Apple) are entitled to decide what to do with the software and players they produce.
It's the real reason the iPod has been so sucessful. Sure, the iPod is a great piece of kit and works very well. It's cool, sylish and functional. Without doubt, it is one of the best portable music players around. I have a 1GB shuffle which I use mostly in they gym. It's iTunes that makes it the killer device though.
That's because iTunes is the killer app.
It does a great job of importing and managing music collections and it does it as a free download with no obvious(*) strings attached. You can use it to play that music on your PC. It does all this well enough for it to be a worth while download. You might even sign up to the iTunes store and buy some music to download.
Of course, once you've downloaded iTunes and played with it for a while, imported a bunch of your CDs into it and gotten used to it when it comes to buying a portable music player, there's now an obvious choice. It's an iPod. Job done, another iPod sold...
(*) There are a few strings with iTunes. The store music is AAC encoded and iTunes only interfaces with iPods. I think this is reasonable. The makers (Apple) are entitled to decide what to do with the software and players they produce.
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